03. Example: App Store Launch

Launch Process Example: Getting Ready for the App Store

New Terms

P0: A high-priority issue that must be fixed before launch.

P1: An issue that is a high priority but not necessarily a launch blocker. The Product Manager, Testing and Engineering teams need to decide if the issue should be fixed before launch.

Our Launch Process for the App Store

1. The legal team reviewed our TOS (terms of service), our privacy data storage and all legal items and gave us ok at least 2 weeks before the launch.
2. Testing is complete. All the bugs are reviewed and assessed. No P0 or P1 are left.
3. The engineering team gave their ok for the launch. They have a dedicated person on call for the day of the release. They have all the metrics and monitors in place.
4. The marketing team is ready and gave their ok for launch. They already have prepared blog posts and their marketing plan
5. Release notes will be ready at least one week before the submission to Apple. All visual elements for the store are ready
6. Leadership reviewed our project and gave us a green light 3 weeks before the launch.
7. We are ready at least 3 days before the submission to the App Store.
8. We submit the app to the AppStore
9. App is approved
10. Push the button! (and watch for metrics including downloads post-launch crashes)